is now

Muninsight

Customer demand has made us focus on the US energy market. And due to customers arriving from other parts of Northern Europe, we no longer focus solely on Danish customers. For those reasons, the name Boston Denmark Partnerships no longer applies, and so we have a new website: Muninsight

Do you have insight into your customers' incentives and purchasing behavior?

We helped a water meter manufacturer understand the regulatory environment of utilities, who can determine autonomously neither their own budget, nor the timing of their investments.

How to optimize the market fit of your product?

We assisted a windows manufacturer understand US market fit. Bug screens are a necessity in the US and basically unknown in Europe. Energy efficiency matters greatly in Europe but is only beginning to matter in the US. The company should make the appropriate adjustments to fit the market.

Are you examining which channel will best get you started?

A robotics company was looking for a distributor to sell its products without much assistance. But most US distributors expect suppliers to provide demand generation and aggressively nurture relationships. Independent sales reps play a more important role in the US than in Europe.

Are you considering which sales strategy will work best for your product in the US?

We helped a European software company assess investment in product development to meet the expectations of US customers, to understand the advantages and disadvantages of direct and indirect sales channels, and to choose the best region in which to focus initially.

Are you considering an office location in the USA?

We helped a Danish software company understand the extent to which proximity to customers, time zone difference, and an initial regional focus all matter.

How do you time your US market entry?

We gave a Danish hardware company a sense of the US development leading to a tipping point where European companies will have lucrative opportunities.

Maybe you wish to sell the entire company and look for a trusted collaboration partner to ensure a profitable and smooth transition?

We collaborate with Boston-based investment banks, such as NewburyPiret, which has 20 years experience with trans-Atlantic deals.

How attractive is your product to US customers?

We assisted a kitchen company assess US customers’ appetite for modern kitchen design, consider channel choice among nationwide chains, direct sale with own shops, regional distributors or individual kitchen contractors. We also assessed the necessary US product development.