"Fact is we never learnt the American way of doing business"
Lars "Dyne" Larsen on his 50 million kr. attempt to enter the USA market
The USA market is at least 50 times as big as the Danish one. It is in fact the biggest market in the world. And the differences within the country are not nearly as large as they are within the European Union. So if you have a good product, the USA is a good place to really do business!
But think of Lars "Dyne" Larsen, who was extremely successful in Denmark and elsewhere in Europe. He never learnt the American way of doing business and lost $10M trying. He thought them "mad" and refused to adapt. You can avoid such problems by taking advice from people who have been there before, and who also share your background.
Boston Denmark Partnerships provides assistance to companies planning to enter the USA market. We help startup companies raise capital; we help medium sized companies envision, analyze, strategize, and execute a USA market entry plan; and we help large companies escape silo thinking and find acquirable startups.
Don't make the mistake of going it alone! Use a local pilot to navigate the waters safely, so that you arrive at port safe and sound! Acquire a local road map along with advice on what issues to look out for in a subtly different, highly competitive but ultimately profitable market!
Mogens B. Jacobsen, Basecare A/S: "USA er jo ikke noget man bare gør" ("You don't just 'do' the US")
What our customers are saying...
Jens Karstoft, co-founder and CEO of Zmags 
“Often, I have drawn upon the advice, introductions and competence of Boston Denmark Partnerships. They have helped me plug in to the US market, network with colleagues, and improve my business operations. All these aspects are important when relocating an operation in the US from Europe.”
