Analyze - USA Market Analysis

After the second stage of EASE (Analyze) you will have documented your understanding of the US market relevant for your company, such as channel options, addressable market size, competitors, and pricing pressures. On the basis of this overview, you can take crucial decisions, such as go / no go, or what kinds of resources to assign to a new venture. This tool will enable you to devise a concrete strategy.

Issues addressed at this stage are typically:

• Market Sizing

  • Size of the aggregate U.S. market (total potentially addressable market)

  • Size of the target market for the specific offering (sellable addressable market)

  • Map with indication of customers

• Market development

  • Growth/shrinkage of market

  • Hot areas in market

• Market segmentation

  • Individuals, small entities, large entities

  • Market/Industry

  • Other?

• Competitive landscape

  • Competitive overview

  • Competitor Comparison Matrix - strengths and weaknesses

• Market differences between Denmark, Europe, and USA

  • Market differences specific for the product

• Product requirement differences between Denmark, Europe, and USA

  • Product requirement differences specific for the product

  • Map with location of expertise

  • Try-before-buy expectations

• Vocabulary used by competitors and customers

• Direct sales options used by similar companies

• Channel sales options used by similar companies

  • Map with location of channel partners

• Pros and Cons table to enable a Go/No-Go decision

Read more about the third stage: Strategize

If you would like an experienced sparring partner, talk to Boston Denmark Partnerships about our Market Insight or Industry Insight services.