After the first stage of EASE (Envision) you will have a document that lists all major issues that your company would need to deal with in order to enter the US market. The document will outline major choices such as delegating to distributors or to run sales yourself. It will give you a rough sense of upsides and downsides. You will be able to envision a US market entry in the light of the obstacles ahead. This is an invaluable tool to decide whether to seriously examine the option of starting up in the US.
Issues addressed in a typical USA Export Readiness Report from Boston Denmark Partnerships:
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Company Readiness
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Presence in other countries
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Knowledge of USA
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Product Readiness
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Standards issues (Metric, etc)
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Language issues
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UK vs US English
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Branding issues
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Endgame
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Product distribution or
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Sale of company/division or
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Establish foothold for future products
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30000 Foot View of Market
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Approximate total potentially addressable market size
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Map with locations of customers, competitors
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Market crowdedness
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Uniqueness of product
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Regulatory Issues
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FDA, UL, etc.
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State-specific regulations
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Logistical Issues
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Production location (if applicable)
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Duty (if applicable)
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Delivery latency
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Customizations
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Support
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Liability Issues
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Specific concerns
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Organizational structures
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Insurance
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Recommendations
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USA Market Analysis (w/specific areas of focus)
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If “Go” decision, USA Export Strategy Plan
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Fixed price: $2,000.
