After the third stage of EASE (Strategize) you will have a plan with concrete tasks that need to be carried out in order to enter the US market. You will have concrete estimates that you can use for budgeting. Now you will be ready to execute!
Issues addressed in a typical Go to Market Strategy from Boston Denmark Partnerships:
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Cost analysis
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Duties, Channel costs, Overhead, or others - as appropriate
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Pricing strategy
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Marketing strategy
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Segmented, Targeted by industry, Social Media, Inbound Marketing, or others - as appropriate
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Direct sales strategy
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Online, Telesales, Enterprise, or others - as appropriate
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Channel sales strategy
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Distributors, Retail, Strategic Partners, Affiliate programs, or others - as appropriate
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Presence in USA
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Legal organization
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Office
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Immigration issues
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Support
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Other?
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Price range: $15,000-$40,000.
