Boston Denmark Partnerships can provide you with insightful information about the markets for your products and the trends that affect them in the USA. Your products may need some adjustment to have success, competitive situations can be very different, and business models could be more adventurous. More lawyers per capita than anywhere else in the world impacts the way you do business in this huge country.
Among the issues companies need to deal with:
Customer Behavior: What are the purchasing cycles and product replacement cycles in your market? What are the current purchasing channels, locations and budgets for your potential customers? What is the market segmentation and who are the influencers who can help you increase awareness of your products?
Competition: We can help you understand the competitive landscape and offer insights into the strengths and weaknesses of your immediate competitors. This will allow you to understand how to best position yourself and achieve your goals. When is the market hot, and when is the momentum gone in a market?
Similarities and differences: Our experience with international companies in the US gives us a unique understanding of the differences in pricing, customer behavior, and channels. What does it take to adapt to the US market and adopt the language understood by US customers and businesses?
Legal issues: We can give you an overview of the legal regulations and lawsuit traditions in your market and help you understand the liabilities so that you can find the relevant legal help.